The StoThe Store Logo - Color - PNGre was created in 1976 by central Wisconsin local and entrepreneur Butch Schierl. At the time, convenience stores were uncommon. In fact, The Store was the first convenience store-style business offered in the central Wisconsin region. Ever since, the convenience store market has expanded greatly, moving into the large, impersonal corporate world; meanwhile, The Store holds on to its trailblazing, local roots and has been building on that heritage ever since. Currently, The Store has grown to include 26 convenient locations throughout central Wisconsin and the Upper Peninsula of Michigan. At The Store, convenience and fast, friendly service are not only an expectation, but a guarantee!

At The Store, we are passionate about giving back to the communities in which we do business. A number of fundraisers and campaigns take place throughout the year to raise money for worthy local causes, such as neighborhood Salvation Army branches and animal shelters. The Store also offers a versatile rewards program, Impact Rewards+, that honors you for doing business with us. With Impact Rewards+, its easier than ever to be rewarded for your continued loyalty. Whether you come to The Store for a cup of gourmet coffee on your morning commute, stop in during your lunch break for hot, fresh prepared food, or simply pull in for competitively priced fuel, you can rest assured you are receiving the best offered in the industry by Associates who truly care about you and the local community you live in. 

In 2008, The Store became self-branded and is proud to sell exclusively North American fuel products.


The Store is your one-stop shop for everything you might need to rejuvenate and refuel! 

  • Gas
  • Snacks
  • Candy
  • Coffee 
  • Soda
  • Baked Goods
  • Hot, Freshly Prepared Food
  • Beer and Spirits
  • Tobacco Products
  • ...and much more!

Visit The Store's Website: GasFoodandMore.com

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