The Store was created and first introduced to central Wisconsin in 1976. At that time, convenience stores were uncommon offerings with very little consumer understanding. The Store initially helped define the convenience store industry in Wisconsin and has been building on that service heritage ever since. We have grown to operate 21 convenience stores in Wisconsin and Michigan.

The Store went self branded and eliminated all interactions with any “big” or Middle East oil offerings in 2008. The Store is proud to sell exclusively North American Fuel products.

Our focus is to provide our guests with uncommon added-value opportunities using our IMPACT REWARD$ loyalty program while providing “world-class Guest service”. We promise to work hard to exceed your expectations and look forward to serving you soon.

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