Our Story
Who We Are
Associates are the cornerstone of Team Schierl Companies. Our organization is comprised of people you know – neighbors, friends, and family – who:
- Work tirelessly to provide Guests with exceptional, reliable retail and promotional services
- Are charitable with their time and efforts to help us improve and support our communities
- Envision a business culture that values a hard day’s work, Associate development, opportunities for advancement and career satisfaction
- Appreciate that our efforts to build and sustain a profitable company in benefiting the greater community
- Understand that each individual is an active partner in the success of Team Schierl Companies
- Value family, quality of life, personal beliefs and integrity
- Support health enhancement initiatives that benefit our Associates and their families
- Believe in the power and importance of balancing family and career
Our History
On December 1, 1956, John "Butch" Schierl founded Schierl Inc. with the help of his father, Shorty Schierl. Upon graduating from Harvard, Butch returned to his hometown of Stevens Point, Wisconsin. There, he purchased a one-truck fuel oil business, Central Valley Oil, from the Copps Corporation for $650.00. He soon diversified from home heating oil delivery and expanded into commercial/residential HVAC contracting as well as service station ownership. Staying true to the Schierl family roots, the leadership of the organization was passed on to Butch’s three sons Tim, Fritz, and Bill in the late 1980s. Known fondly as “The Brothers”, they continue to lead the growth and success of Team Schierl Companies today. What was once a one-truck oil company has expanded to 60+ retail businesses and brand promotion in Wisconsin and Upper Michigan employing over 600 Associates.
Our Journey
Headquartered in Stevens Point, Wisconsin, Team Schierl Companies has become not only a cornerstone of the local business sector, but also within the community at large. Since its founding, the organization has expanded and broadened throughout Central and Northeast Wisconsin, even reaching into Upper Michigan. A true pioneer of the service sector, Team Schierl Companies was the first to offer convenience-style gas stations in central Wisconsin. Currently, Team Schierl Companies oversees 25 The Store convenience store locations, 6 Schierl Tire & Service Centers, 1Hartje Tire & Service Center, 30 Subway locations, brand promotion of Northern Oasis Spirits, and Commercial Leasing & Development.
In addition to this, the company orchestrates a multitude of fundraising events throughout the year and supports numerous charities. Further contributing to local communities, Team Schierl Companies Charitable Giving Fund, held at the Community Foundation of Central Wisconsin, is a donor-advised fund focused on giving back to a variety of causes that positively impact our society. Over $4.2 million has been donated since 1990 with these efforts. Through both business and charity endeavors, Team Schierl Companies continuously serves the public to ensure happy and healthy communities.
Our Vision
The vision of TSC: To Be #1. This does not only represent the idea of leading the market, but more importantly signifies our goals of exceeding service expectations, fostering positive relationships with all, and providing unwavering support for good causes at the local level. Looking forward, Team Schierl Companies expects to build and expand upon its positive effect on individuals, families, and communities alike. We plan to do this through the continuous upholding of our company culture, which emphasizes embracing synergistic change while working hard and having fun. By doing this, Team Schierl Companies is Building Tomorrow Together.