The Store was created and first introduced to Central Wisconsin in 1976. At that time convenience stores were uncommon. The Store was one of the first in central Wisconsin to consider the trendy “convenience store” concept and has been building on that heritage ever since. We have grown to operate 25 convenient locations of The Store throughout central Wisconsin and the UP of Michigan.
In 2008, The Store became self-branded and is proud to sell exclusively North American fuel products.
IMPACT REWARD$ is our Discount Club that you join for only $1.99. You simply scan your key tag on every purchase at The Store, Schierl Tire & Service, or Central Wisconsin Subway locations to earn points. These points never expire and will continually add up for different club items and point levels. With IMPACT REWARD$ you always Earn More...Pay Less!